The Perfect Pitch

With the foundations of media contacts, editorial calendars, marketing materials and media training set in place, this lesson will help you develop the perfect pitch to secure publicity. You will learn how to avoid the boring formalities and promotional hype, and move to more captivating, attention grabbing and newsworthy stories. This lesson will also give you tools to help structure your pitches, advice on when to best send your pitch, how to follow it up and what to avoid.

Video Length:  25:47